...platforms [like YouTube] need to understand that it is in their own interest to make it easy for visitors to become true fans using established sites like Patreon and the new ones that are being launched. Making it hard to do that in a misguided attempt to maximise the time that people spend on sites like YouTube and TikTok will ultimately harm the creators they depend on. Whether they are called true fans, core fans or superfans, they are vital for the future of creativity, not least in a world beyond copyright.