In his book The Public Domain, the copyright scholar James Boyle talks about the political salience of the term "ecology." Boyle recounts how, prior to the rise of the word "ecology," there were many standalone issues, but no movement. Sure, you care about owls, and I care about the ozone layer, but what does the gaseous composition of the upper atmosphere have to do with the destiny of charismatic nocturnal avians?

https://thepublicdomain.org/thepublicdomain1.pdf

The term "ecology" welded all these thousands of issues together into a movement.